The Film team in London and Integrated Advertising team in Los Angeles collaborated on the latest CG characterization of Hulk, for upcoming Marvel Studios releases and Renault commercial ‘Renault Kwid'.
Shot in São Paulo by Director Jonathan Gurvit, the ‘Renault Kwid’ adventure opens with a man imagining what the Hulk would do as news breaks that a satellite is falling towards Earth. Framestore artists put Hulk into action, with his signature leaps and bounds taking him to the top of the Banco Banespa building, before smashing the explosive satellite in mid-air.
The details of city destruction further accentuate the Hulk’s weight. Framestore enhanced the cityscape of São Paolo to make sure the central Banespa building was in frame as a constant reminder of the imminent fiery satellite.
‘We’ve honed a very tight transition pipeline for film characters into other platforms. The ability to utilize detailed assets with complex rigs ensures that we’re meeting the cinematic standard that is demanded for Marvel projects.' says Creative Director Ben West.
“These are the projects our artists live and breathe for. We understand the genre and play to its strengths by bringing characters to the screen in a very visceral way,” states West.
The commercial is airing domestically in Brazil across TV and cinema. Framestore collaborated directly with Marvel and their Disney partners in Brazil to create the commercial. Ad agency Neogama concepted the commercial.
BEN WEST - CREATIVE DIRECTOR