Spain’s leading production and distribution company Imira specialising in youth programming. Imira is behind series such as Sandra the Fairytale Detective and Lucky Fred. Mr. P. Jayakumar, Toonz CEO and Mr. Sergi Reitg, Imira Entertainment CEO announced the acquisition at the MIPCOM 2014, the global market for entertainment content organized in Cannes city, France.
The agreement states that Imira will continue to operate as a separate production and distribution entity with its existing management structure, but the companies will jointly exploit the opportunities and synergies created by the acquisition to offer combined content creation strength and global distribution.
Imira is a producer and distributor of youth programmes and its productions incorporate the latest technologies for cross media exploitation (TV, video, licensing, merchandising, mobile phones and publishing). Imira distributes a catalogue of over 4,000 half hours of children’s programming, shopping series such as Scholastic’s Goosebumps, Horrible Histories and The Magical School Bus, as well as its original series.
Source: Toonz Entertainment