The operation will be tasked with exploiting existing and future animatd and live-action IP, as well as forging strategic production, licensing, retail and technology partnerships in the region. It will also support the Toonz development pipeline and help to incubate and cross-pollinate ideas specifically for those markets.
“This is a significant opportunity for Toonz,” said P. Jayakumar, the CEO of Toonz Media Group. “New Zealand and Australia are key markets for our properties and we believe that there is considerable potential in having a dedicated operation on the ground to help to maximize our presence in the region and establish mutually beneficial partnerships.”
Nicholls added: “It’s the ideal time to grow a business in New Zealand, which is experiencing strong economic growth. The country has substantial talent, resources and a supportive government committed to growing the entertainment production sector. With this new base, Toonz will be able to maximize the synergies across Asia, New Zealand and Australia as well as offering opportunities to local businesses.”