Cartoon Network emerged as the leading brand in the category ‘Satellite Channel – Children’ for the year 2014 – 2015. In fact, Cartoon Network received a net score of 8 out of 10, ranking it amongst the top 10% of all brands across all categories in India. The channel reclaims the title, having won the accolade in the same category in 2012 – 2013.
Siddharth Jain, Managing Director, South Asia, Turner International India Pvt. Ltd. commented on this achievement by saying: “We are very pleased that Cartoon Network continues to not only be the highest rated channel within the kids’ genre but has also earned great brand value and loyalty with its audience. Being awarded by Superbrands yet again is truly an honour.”
The network’s success is built on top-rating series such as Roll No. 21, Oggy and the Cockroaches, Adventure Time and Steven Universe as well as perennial favourites like Tom and Jerry and Ben 10. Siddharth continued, “These franchises are proven hits and, as we make headway into our 20th anniversary, they’ll be complemented by some exciting new comedies. We’ll also be announcing some big-name acquisitions and adding more locally-produced animation to our line-up.”
Lastly, acknowledging the efforts of the India team, Siddharth said, “As a global media conglomerate, we couldn’t be more thrilled that Turner India is the only network to have both its channels as leaders within the same genre. It gives us great pride to know that a young brand like POGO was a close runner for Super brand and missed it by a whisker. I am extremely proud of the teams and would like to congratulate them for their passion for the brands that has led to this success.”
Superbrands is an independent global organization that selects winning brands based on their excellent work. The selection is done by thousands of consumers, highly reckoned professionals from the Indian advertising, media, marketing and corporate world.